Legal Protection of Consumers' Personal Data in E-Commerce Transactions on The Tokopedia Platform
DOI:
https://doi.org/10.68166/jtj.v4i2.464Keywords:
personal data protection; consumer; e-commerce; Tokopedia; normative legal researchAbstract
This study discusses the legal protection of consumers' personal data in e-commerce transactions with Tokopedia as the context of the study. The research problem is how the rules for personal data protection are applied normatively and how the responsibility of platform operators and the choice of legal remedies for consumers. The research uses normative legal methods with a statutory and conceptual approach. Legal materials were obtained through literature studies of regulations and books as well as scientific articles as well as relevant public documents. The results of the study show that Law Number 27 of 2022 concerning Personal Data Protection provides a basis for protection through the regulation of data subject rights and legal processing basis, security obligations, and the liability of controllers and processors. These rules need to be understood together with the provisions for consumer protection and the implementation of electronic systems and commerce through electronic systems. Legal responsibility cannot be determined only from the name of the platform but must look at the real role of each party in determining the purpose and method of data processing. Consumers have the space to ask for explanations, use data rights and submit complaints and pursue dispute resolution in accordance with applicable regulations. The research concludes that effective protection requires preventive measures and information disclosure as well as procedures for handling incidents and restoring easily accessible rights. This study is normative so it does not directly assess the security of Tokopedia's internal systems. The recommendations are directed at increasing platform accountability and understanding of sustainable consumer rights.
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