Analysis of Public Opinion on Social Media X and YouTube on the Results of the 2024 Presidential Election

Authors

  • Himawan Indrajat, S.IP., M.Si Universitas Lampung Author
  • Dr. Tabah Maryanah University Lampung Author
  • Prof. Hertanto., Ph.D University Lampung Author
  • Andri Marta, S.IP., M.Si University Lampung Translator

DOI:

https://doi.org/10.5281/

Keywords:

2024 Indonesian Presidential Election, Social Media Analysis, Sentiment Analysis

Abstract

This study analyzes the sentiment of social media users, especially Twitter and YouTube, on the results of the 2024 presidential election won by the Prabowo-Gibran pair. The goal is to identify the dominance of sentiment, whether positive, negative, or neutral. The research method uses a literature approach with content analysis on user responses. The data obtained showed the dominance of negative sentiment, especially criticism related to election integrity, human rights issues, and candidate feasibility. These results reflect significant public dissatisfaction with the political process, highlighting the role of social media as a reflection of public opinion. These findings provide insight for the government in understanding public perception and the importance of transparent communication to strengthen public trust in democracy.

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Author Biographies

  • Dr. Tabah Maryanah, University Lampung

    Governance Study, Lecturer

  • Prof. Hertanto., Ph.D, University Lampung

    Governance Study, Lecturer

  • Andri Marta, S.IP., M.Si, University Lampung

    Governnace Study, Lecturer

References

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Johnson, A. (2021). The Role of Youtube in Political Campaigns. Journal of Political Communication, 15(2), 123-145.

Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology. Sage. https://books.google.co.id/books?id=q657o3M3C8cC

Molaei, H. (2014). Social Media Usage, Social Relations, and a Sense of Community in Indonesia. International Journal of Interactive Communication Systems and Technologies (IJICST), 4(2), 50–63.

Paltoglou, G. (2014). Sentiment analysis in social media. In Online collective

action: Dynamics of the crowd in social media (pp. 3–17). Springer.

Smith, J. (2020). Social Media and Voter Participation: A Study of the 2020 Elections. Political Science Review, 10(1), 45-67.

Thompson, R. (2023). The Impact of Social Media Algorithms on Political Discourse. Journal of Media Studies, 12(4), 300-315.

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Published

26.06.2025